The Trial Run
“Before you move abroad, what if you tried living somewhere else first?”
Content for relocation-curious professionals who want to experience a different city before making a bigger commitment.
Proposal for KindredA community-led growth campaign
Live somewhere else.
Without starting your life over.
Concept by Geena Georgouses · Evgenia Studios × Lost in Athens
The opportunity
More people want to experience life in another city without permanently relocating, taking extended time off work, or sacrificing the stability of having a home base.
Kindred already offers an alternative through its verified home-swapping community.
The opportunity is to turn that lifestyle aspiration into a targeted acquisition campaign, introducing Kindred to remote professionals and internationally minded travelers who already have a home they could share.
The big idea
You don't have to move abroad to experience living abroad.
The campaign
Live Somewhere Else is a storytelling and growth initiative built around the possibility of experiencing another city through home swapping.
It brings together relatable lifestyle content, practical education, creator partnerships, and a clear path from discovery to member verification.
Three creative angles
The Home You Already Have
“What if your apartment could help you see more of the world?”
Educational storytelling explaining how Kindred's give-to-get home-swapping model works and what makes someone eligible.
The Remote Life, Reimagined
“Your 9-to-5 doesn't have to mean staying in the same city.”
An aspirational but practical series featuring remote-friendly homes, flexible lifestyles, and the experience of discovering somewhere new.
The audience
Professionals in Kindred's eligible markets who:
- 01
Have an eligible home they can share
- 02
Work remotely or have flexible working arrangements
- 03
Are interested in extended stays and international travel
- 04
Value community, trust, and more meaningful experiences
The proposed pilot
4–6 weeks
Strategy + Creative + Acquisition
- 01Audience segmentation and campaign messaging
- 02Three campaign narratives with creative direction
- 03Six short-form video concepts and scripts
- 04Four social/editorial concepts
- 05Landing-page messaging and conversion recommendations
- 06Ten potential creator or community partners
- 07Activation journey recommendations from application to verification
- 08Final campaign performance framework and 90-day growth roadmap
Primary success indicators
Qualified applications, verified homes, available hosting nights, and first swap activity.
Subject to Kindred's tracking capabilities.
Why me?
Chicago-born. Athens-based. Lived it.
I'm a Chicago-born marketing strategist who moved to Athens in 2022 while working remotely.
Over the past eight years, I've helped startups build stronger brands, clearer positioning, content strategies, and customer acquisition systems across the US and Europe.
I'm also building The Remote Life, a platform exploring international living, remote careers, and the practical realities of creating a more location-independent life.
I understand this audience both as a marketer and as someone who has lived the experience.
Next step
Let's build something together.
Proposed starting point: a paid 4–6 week growth pilot, with the opportunity to expand into an ongoing community acquisition and content partnership.
Geena Georgouses
Founder, Evgenia Studios
Lost in Athens · @geenaingreece
×